International Film Festival of Jammu & Kashmir 2026: IFFJK, Cinema & Film Tourism

Kashmir has long been celebrated as one of India’s most beautiful Bollywood shooting locations. Now, the region is entering a new chapter in its relationship with cinema with the inaugural International Film Festival of Jammu & Kashmir (IFFJK) 2026.

Held from 7 to 10 September 2026, IFFJK 2026 brings international and Indian cinema to Jammu & Kashmir under the theme “Rang-e-Cinema.” The festival features 135 films from 41 countries, creating a new platform for filmmakers, cinema lovers and audiences from around the world.

IFFJK 2026: Jammu & Kashmir’s First International Film Festival

Organised by the Directorate of Information and Public Relations (DIPR), Government of Jammu & Kashmir, the first Jammu Kashmir Film Festival aims to promote artistic exchange, filmmaking and the region’s cultural identity.

The festival includes international competitions, feature films, documentaries, short films, regional cinema, masterclasses and industry discussions. Official venues include the Sher-i-Kashmir International Conference Centre (SKICC) in Srinagar, INOX Multiplex Srinagar, venues in Jammu and the Gulmarg Convention Centre.

The festival has attracted significant international interest, with films selected from dozens of countries after receiving submissions from around the world.

IFFJK 2026 and Film Tourism in Kashmir

The importance of IFFJK goes beyond film screenings.

For decades, Kashmir has been a favourite destination for Bollywood filmmakers because of its mountains, lakes, meadows, gardens and traditional landscapes. The new International Film Festival of Jammu & Kashmir adds another dimension to this cinematic identity by bringing filmmakers and cinema audiences directly to the Valley.

Visitors attending IFFJK can combine the festival with some of Kashmir’s most famous attractions and Bollywood shooting locations, including:

Dal Lake and Srinagar
Nishat and Shalimar Gardens
Gulmarg
Pahalgam and Betaab Valley
Sonamarg
Doodhpathri
Yusmarg

This makes the festival an excellent opportunity to experience film tourism in Kashmir while exploring the landscapes that have inspired Indian cinema for generations.

Why IFFJK 2026 Matters for Kashmir

IFFJK 2026 represents an important step in positioning Jammu & Kashmir as more than a backdrop for films.

The festival aims to bring together filmmakers, industry professionals and audiences while highlighting the region’s culture, heritage and creative potential. The official festival platform also identifies cinema, tourism, film production and economic opportunities as important parts of its wider vision.

For Kashmir, this could mean greater interest in film shooting locations, production travel, location scouting and film tourism experiences in the years ahead.

Explore Kashmir Through Cinema with Top Class Holidays

If you are visiting Kashmir for IFFJK 2026 or simply want to explore the Valley through its cinematic heritage, Top Class Holidays can create a customised itinerary combining the festival with famous Bollywood locations, luxury accommodation, private transportation, Shikara experiences and Kashmir’s cultural attractions.

From the timeless beauty of Dal Lake to the dramatic landscapes of Pahalgam and Gulmarg, discover the Kashmir that has inspired generations of filmmakers.

Experience Kashmir. Discover its cinema. Create your own story.

IFFJK 2026 → Film Tourism in Kashmir → Bollywood Shooting Locations in Kashmir.

Top Class Holidays
Kashmir Travel & Destination Management Specialist
📞 +91-7006137930
✉️ info@topclassholidays.com